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DePaul Lands First BIG EAST Jersey Patch | College Basketball News
Description
DePaul Athletics just dropped a major one—becoming the BIG EAST’s first-ever jersey patch partner with Desert Cactus, thanks to Playfly Sports and CSMG. This multiyear deal puts Desert Cactus’ logo right on the Blue Demons’ men’s basketball jerseys, signaling a bold new era in college sports marketing. It’s not just about branding—it’s a strategic win for all parties: players get validation of program growth, fans get a fresh visual identity, and Desert Cactus gains prime exposure to a passionate audience. With a long-term commitment, this partnership is poised to evolve, setting a new standard for innovation and collaboration across college basketball.
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