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SMU and REVELXP Expand Game Day Empire | SMU Mustang Football News
Description
SMU Athletics just locked down a major expansion with REVELXP, the powerhouse behind their game day magic, turning up the hype and revenue for the Hilltop. This isn’t just another contract—it’s a strategic leap forward, doubling down on premium hospitality, upgraded tailgating zones, and seamless operations that make SMU’s game days legendary. With REVELXP already mastering the fan experience, this deal amps up cash flow, future flexibility, and innovation—all while keeping the Boulevard’s iconic vibe alive. SMU’s Deputy Director of Athletics, Lauren Adee, called it essential for revenue and fan engagement, proving SMU’s commitment to making every game unforgettable.
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