Episode Details

In this episode, Justin sits down with Breshelle, a family nurse practitioner who's turning years of clinical experience and hard-earned lessons into a focused vision for her next practice. After a previous business venture didn't go as planned, she's taking a new approach, building a practice centered on diabetes and metabolic health while leveraging the relationships and expertise she's developed throughout her career.

Together, they explore what it really takes to build a niche practice, from identifying the right patient population and creating meaningful referral partnerships to developing a marketing strategy that doesn't rely solely on social media. Justin also shares practical advice on networking, overcoming rejection, and finding opportunities that may already exist within your professional circle.

This conversation is also a reminder that success in practice ownership is rarely a straight line. Whether you're launching your first business or starting over with a new idea, this episode offers practical insights on building a practice that's focused, sustainable, and uniquely your own.