Episode Details

The FMCG Marketing Daily — July 16, 2026 In this episode: • Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in a beauty category increasingly defined by TikTok trends. • The UK competition regulator has opened a formal investigation into Danone's acquisition of Huel, putting one of the most strategically significant challenger brand buyouts in recent FMCG history under scrutiny. • UK spirits challenger Distil has appointed a former Diageo executive as CEO, signalling that independent spirits brands are increasingly raiding the major FMCG talent pool to accelerate brand-led growth strategies. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO