Episode Details

Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change. Owen Fitzpatrick explains why emotions shape beliefs, why identity matters more than logic, and how leaders can create genuine buy-in instead of simple compliance. From AI adoption and organizational change to marketing and influence, this framework explains why some ideas spread while others never take hold.

00:00 Introduction

01:33 The Question That Saved His Life

04:09 Why People Believe What They Believe

08:27 Influence vs. Manipulation

14:28 Why AI Change Fails at Work

17:58 The Psychology Behind Propaganda

23:03 Where to Learn More

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