Episode Details

Ryan Serhant’s real estate empire is booming—with over $7 billion in sales last year—and his philosophy is all about people over profit. He’s built SERHANT on a “person-first” model, prioritizing agent and client experience, not just growth for growth’s sake. He’s also pushing for market transparency, criticizing industry gatekeepers like Compass for hoarding listings and controlling inventory, which he believes goes against buyers’ and sellers’ natural desire for honest, open information. For new agents, Serhant’s advice? Don’t go it alone—find a mentor, be brutally honest in your pitch, and build your brand around your “and”—your unique passion or community—to stand out in a crowded field.

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