Episode Details

The Health Marketing Daily — July 15, 2026 In this episode: • A class-action lawsuit against Lemme's 'natural GLP-1' supplement claims is a watershed moment for wellness brands making weight-loss marketing comparisons to pharmaceutical drugs. • German supplement brand Lavita has been awarded Foodwatch's 'Golden Windbag' shame prize for 2026, putting a spotlight on misleading health marketing claims in the European supplement sector. • A new scientific review linking creatine supplementation to potential depression benefits opens a significant new marketing frontier for one of the sports nutrition category's most established ingredients. • Precision-fermented egg white protein OvoPro moving to commercial scale via ADM signals that animal-free functional proteins are transitioning from concept to credible ingredient supply chain reality. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health