Episode Details

The FMCG Marketing Daily — July 15, 2026 In this episode: • A new oral care challenger brand built inside Mother's startup incubator is coming for the shelf space dominated by Colgate and Unilever's Signal. • Henkell Freixenet is extending its mass-market I Heart wine brand into RTDs, betting that its existing brand equity can unlock a fast-growing convenience format. • Love Island USA's ad sales surged 73% this season, making it one of the most commercially potent FMCG brand integration vehicles on streaming right now. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO