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The Digital Commerce Daily | Beauty Pie replatforms to Shopify to | Tractor Supply partners with Instacart on | What will the Sky-ITV deal do

Published 3 months ago
Description
The Digital Commerce Daily — July 15, 2026 In this episode: • British subscription beauty brand Beauty Pie has migrated its entire ecommerce operation to Shopify as it gears up for its next growth phase — a real-world signal of how DTC brands are consolidating on fewer, more powerful platforms. • Tractor Supply is joining the Instacart Marketplace to offer one-hour delivery across the US — a move that extends rapid delivery into a product category most people assumed would never need it. • Sky's proposed acquisition of ITV's media business could reshape the UK retail media landscape by creating a dominant CTV advertising player that retailers and ecommerce brands would have no choice but to engage with. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing
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