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The Rangers' Fake Identities Stunt | New York Rangers News
Description
In a wild early 20th-century hockey stunt, the New York Rangers’ press agent Johnny Bruno pulled off a hilarious deception: fabricating Jewish and Italian identities for two players to boost marketability. The ruse, which even fooled the New York Times, unraveled when Canadian reporters exposed the hoax — forcing the players to revert to their real names. A testament to Bruno’s over-the-top hustle, it’s now a funny footnote in hockey history — and proof that marketing can get gloriously absurd.
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