Episode Details

Today we are talking about Tip #2 for Effective Communication, which is Clarity is Always Key.

What may be second nature to you may seem like a foreign concept to some people.  When in doubt, leave out the jargon. The goal here is to be sure your clients and prospects understand what you’re specifically discussing. 

One word of caution: don’t over simplify.  Speaking to your client as if they are unintelligent will not win you any fans.  As you know, there are some clients who need to know every single detail of a project or process, while there are others who could care less about the details - they just want to know how to get from point A to point B.  It’s up to you to look for clues as to the personality of your clients and prospects and how to direct the conversation.  It is better to provide less information as those who want more information will ask for it.  Don’t waste people’s time with things they don’t really need to make a decision, unless you are legally required to do so.

Your Action Step for this tip is to Be clear with your words.  An easy way to keep track of what needs should be addressed, write a brief outline of topics to be covered and check them off as they are discussed.  You could additionally, go over the checklist during the introduction part of the call, so your client is clear about what you will be providing.  Revisit the checklist at the close of the conversation and encourage the client to ask questions if they are unclear about any of the topics.

Tune in tomorrow for Tip #3 for effective communication.  

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