Episode Details

"Being on Shopify means you get access to agentic automatically, out of the box."

Your store is already selling inside ChatGPT, Copilot, Gemini, and Shop, whether you've noticed or not. Aaron Glazer, Director of Product at Shopify, joins Kurt to explain Agentic Storefronts, the new Admin experience that finally makes that presence visible and controllable.

The buyer behavior has already shifted. Shoppers now have long conversations with an AI about a whole use case, a camping trip, a problem, a gift, and arrive at your store already sold. Agentic Storefronts shows you the traffic, sales, and conversions from each AI channel, plus the real queries surfacing your products, so you can see where you rank and where you don't.

Aaron and Kurt get into why this is the new SEO, why complete product data is the whole game, how Shopify Catalog structures your catalog for agents, what native checkout in an AI channel actually means, and why you stay the merchant of record with the customer relationship intact. Plus a bonus on Rollouts and SimGem heading into BFCM.

SPONSORS

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

LINKS

• Agentic Storefronts: Shopify Admin > Agentic Storefronts (left nav)
• Shopify Catalog (for developers): build on the product discovery API
• Rollouts and SimGem: in Shopify Admin

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.