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Functional Drinks: New Research – from KAM Insights
Description
Exploring the Future of Functional Drinks
This mini-summit takes a deep dive into one of the fastest-growing parts of the alcohol-free sector: functional and mood-enhancing drinks. Bringing together leading voices from across the category, the session combines fresh research, buyer perspectives, and practical insights on what’s next.
New Research Launch – Blake Gladman (KAM Insights) unveils the first-ever findings commissioned by the Functional and Mood-Enhancing Collective, offering valuable data to shape the future of the category.
You can see the slides here: http://joinclubsoda.com/nlm
This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here
Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.