Episode Details

The Health Marketing Daily — July 14, 2026 In this episode: • A major soft drinks group and the UK's biggest sports nutrition brand have joined forces to launch a crossover protein water — a signal of how mainstream the functional beverage market is becoming. • New animal research linking a modified Mediterranean diet with low methionine to fat loss and healthier ageing gives longevity nutrition brands a compelling scientific hook. • The world's largest food innovation expo signals that protein and health reformulation — not trendy superfoods — are now the central battleground for functional food brands. • Dr. Max's acquisition of Farmacie Italiane pushing it past 300 outlets in Italy marks a pivotal consolidation moment in European pharmacy retail with direct implications for health and wellness brand distribution. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health