Episode Details

I sat down with Kevin Slaughter, owner of Mailwise Solutions, a direct mail and print company that has been serving pizzeria operators across the country for almost nineteen years. Kevin started at Mailwise in college driving a box truck for his father-in-law, worked his way through every department, went corporate for a while at Procter & Gamble and Kroger, then came back full-time in 2018 and bought the business in January 2024. We talked about what direct mail actually costs, why postage matters more than print, when to mail for the best results, and why the marketing plan behind the piece is just as important as the piece itself. This one is full of practical takeaways any operator spending money on marketing needs to hear.

🔥 EDGE OVENS — This episode is powered by Edge Ovens. George brings the test truck to your shop and bakes your own dough, sauce, cheese, and toppings through the oven so you can see the quality before you commit. Book a test bake at https://www.edgeovens.com/test-bake, and follow #wheresgeorgetoday to see where he's headed next.

📬 MAILWISE SOLUTIONS — Thanks to Mailwise Solutions, direct mail that actually works for pizzerias, with no contracts. Menus, postcards, table toppers, and full mailing services. Visit mailwisesolutions.com or call (859) 341-3400.

George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. 

https://www.edgeovens.com/test-bake

Listen on: Apple Podcasts   Spotify

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