Episode Details

This week Jo sits down with Kate Waterfall Hill, a leadership coach, author, podcaster and creator of 'Linda the Bad Manager', to share three ways to attract more clients using TikTok. First, Kate advises making TikToks and shifting mindset by recognising that business owners and decision-makers are on the platform, then creating content that educates, entertains and engages without feeling high-handed. Second, she recommends finding a repeatable format that fits your brand, testing different styles, and sticking with what works rather than constantly switching when early posts get little engagement. Third, she stresses that consistency beats perfection: record and edit on your phone, repurpose across platforms, batch record, and keep showing up, noting that in her first year 97% of revenue came from TikTok and that visibility matters more than going viral.

00:00 Welcome to Masterclass

00:34 Tip One Mindset Shift

01:41 Facing TikTok Fears

03:35 Linda Origin Story

05:05 Building Linda Universe

06:18 Tip Two Find Format

07:11 What Is Linda

08:40 Sticking With It

10:03 Tip Three Consistency

10:23 Repurpose and Batch

11:25 Results and Revenue

14:38 Final Recap and Close

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Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com