Episode Details

Penn State football could soon face a decision that once sounded unthinkable: whether to place a corporate sponsor on its iconic uniform. The Big 12’s new Monster Energy partnership has created a major debate over jersey patches, conference-wide sponsorship agreements and how much individual college football brands are actually worth.

Zach Seyko and Jacob Goins discuss what the Big 12 received from its Monster Energy deal, why Penn State and the Big Ten should be careful about sharing sponsorship revenue equally, and whether Penn State should negotiate its own jersey-patch agreement. They also examine the NCAA’s letter of inquiry to Cincinnati regarding former Indiana, Cincinnati and Texas Tech quarterback Brendan Sorsby, whether Indiana could eventually be contacted, and how schools should protect athletes from gambling addiction.

The conversation matters because college football programs are searching for new revenue while attempting to preserve their traditions. Penn State possesses one of the sport’s most recognizable uniforms, which creates both a major commercial opportunity and a difficult question for fans: how much money would make changing that uniform worthwhile?

Would you accept a sponsor patch on Penn State’s jersey if the agreement gave the Nittany Lions a meaningful financial advantage? Leave your answer below and subscribe for daily Penn State football coverage.

Photo credit: IMAGN IMAGES via Reuters Connect

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