Episode Details

The FMCG Marketing Daily — July 14, 2026 In this episode: • A new analysis warns that FMCG brands optimised for search and social may be structurally absent from AI-generated recommendations — a visibility crisis brand managers cannot ignore. • New NIQ analysis shows FMCG brands that renovate proactively — before sales decline — dramatically outperform those that renovate reactively, reframing renovation as a brand health investment rather than a rescue tactic. • British soft drinks challenger Cawston Press is moving into functional juice shots, signalling how premium ambient brands are targeting the high-margin wellness occasion that larger FMCG players have struggled to own. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO