Episode Details

A new global fitness showdown called Xenom is here to redefine athletic competition—think a high-octane decathlon with 10 grueling events over two days, blending strength, speed, and skill. Born from a UK-university partnership and backed by a $15M seed round from Jeffrey Katzenberg, this isn’t just another fitness event—it’s a “hero moment” playground for elite athletes, licensed by CrossFit but designed to be its own beast. With events already popping up in Texas, London, Miami, and Paris, and entry fees starting at $300+, Xenom’s ambition is sky-high. But can it lure the masses—or will it remain a niche spectacle for the truly dedicated?

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