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June Market Update: World Cup Impact, New Airbnb Discounts, and What's Coming in July

June Market Update: World Cup Impact, New Airbnb Discounts, and What's Coming in July

Episode 725 Published 1 month, 1 week ago
Description

June's Market report. Freewyld's portfolios closed the month up 22.36% year over year, $14.4M in revenue generated across 75+ client properties. The market averaged 9%. That's a 13-point gap, and Jasper breaks down exactly where it came from. World Cup month delivered for some cities, not for most. Jasper pulls the numbers market by market, covers what's coming in July, and gets into a new Airbnb discount that just quietly launched and could affect how you price.


You will hear:

  • How Freewyld portfolios outperformed the market by over 13 percentage points on comparable units in June
  • Which World Cup host cities actually moved the needle, and why the overall market only lifted 9% despite the largest sports event in history
  • The markets that surprised on the upside: Kansas City up 44%, Dallas up 40%, Miami up 28%, Philadelphia up 20%
  • Why managing the full booking window is where the real revenue advantage is built, not last-minute discounting
  • Airbnb's new top-rated guest discount: 15% off for guests with a 4.8+ rating and 3+ reviews, what it stacks with, and how to think about it


We also talk about:

  • Markets that underperformed in June: Calgary down 20%, Grand Canyon down 14%
  • Reports of a new mobile-only discount appearing on Airbnb, and why OTA discounting is becoming a bigger variable in your revenue strategy
  • What to watch heading into July and the second half of summer


Mentioned in the Episode:


Favorite Takeaway:

"The portfolios that outperformed weren't doing anything magical. They were just booked earlier. When you manage the full window, you're not competing for the scraps."

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