Episode Details

A fresh Scottish football fashion brand, Universal Language, is blowing up with authentic gear made in Edinburgh and designed for true fans. Founded in December 2024 by Christie Aitchison and Pete Burt—whose design credits include Hibernian and Tottenham—they’re turning passion into profit with over 3,000 customers and 1.5 million monthly social views. Inspired by a personal quest for the perfect football gift, they’re building a brand that means something, not just sells something. Backed by Business Gateway for strategy and IP protection, they’re scaling smartly while giving back—raising £2,500 for MND Scotland via a special t-shirt tribute. With a pop-up shop timed to the World Cup, they’re proving that heart, hustle, and heritage can build a lasting brand.

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