Episode Details

Today we are talking about Tip #1 for Effective Communication, which is Listening is the No. 1 Rule!

Contrary to what some seem to believe, the most important aspect of effective communication isn’t talking, it’s listening.  A great amount of miscommunication could be avoided if business owners took the time to communicate effectively, first by listening to the needs of their clients and prospects.  Remember, your clients may not need you, but you definitely need your clients or you’re going to be out of business.  Your focus should be filling the needs of your clients and prospects, not the other way around, and that starts with listening. 

I believe it was some Greek Philosopher who said: “We have two ears and one mouth so that we can listen twice as much as we speak.” 

Granted, it can be challenging to listen without speaking, but it will get easier with time when you understand the purpose behind first listening.  Not only do you have an opportunity to really listen to what your client needs, but you have time to form the best reply or answer.  Give your client all the time they need to explain their concerns.  If you are short on time, politely offer your help at the beginning of the conversation and add that you are limited on time.  Also offer an opportunity for the clients to speak to you at a later time and offer to call back when it is convenient for both of you.  Be sure they understand you want to help them and will do what it takes to listen.

Your Action Step should you decide to accept it is: Listen before speaking.  If you must set the tone for the call, reword the phrase so the subject is about your client, not about you.  Instead of saying, “I want to discuss….” you could say, “What questions or concerns would you like to discuss today.”

Tune in tomorrow for Tip #2 for effective communication.  

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Aim for what you want each and every day!  

Anne Bachrach

The Accountability Coach™

https://www.accountabilitycoach.com

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