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CHOOSE SARCASM: Kiwi Humor Meets Māori Style | Christchurch News
Description
A Kiwi family’s garage-turned-fashion empire is rewriting the rules of streetwear—with sarcastic te reo Māori designs, zero ads, and a puppy named Lunar on moral support. Started in 2023 by Taylor, CHOOSE SARCASM exploded from a lockdown whim into a global hit, shipping thousands of orders worldwide thanks to pure word-of-mouth. Their cheeky, culturally blended te reo Māori prints resonate deeply, proving that small, authentic brands can make a massive impact—without ever needing a billboard.
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