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The AI Behind Every Live NBA Game? Here's How It Works ft. Yair Amsterdam of Verbit
Description
A single wrong word in a live caption can put a broadcaster in violation of federal law.
The FCC requires 99% caption accuracy on national broadcasts. Generic AI tools land around 90 to 95%.
We talked to Yair Amsterdam, CEO of Verbit, about why that last few percent is the entire business. Amsterdam has been in the CEO seat since 2024, after two years running Verbit as COO and President, and before that spent close to a decade running operations for ProQuest and Ex Libris. He's spent most of his career inside companies where the gap between good enough and accurate enough decides who keeps the contract. His says you can't build one model for every conversation. You build a different one for an NBA game, a deposition, and a presidential debate, each prepped in advance with the names and terms that generic engines get wrong.
The easy 90% is getting commoditized fast. The hard 9% is where the money is.
Hosted by Yoel Israel
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0:00 Cold Open and Intro
1:00 What Is Verbit and Voice Intelligence
4:00 Generic vs Enterprise: The NBA Example
7:00 The FCC's 99% Accuracy Rule
10:00 Voice Signatures and the Human in the Loop
16:00 Accuracy By the Numbers: 90% vs 99%
19:00 New Media, Broadcast Decline, and AI Dubbing
25:00 Team Structure and Competitive Landscape
30:00 AI's Impact on Headcount and Israel's Tech Gap
35:00 Yair on Triathlon, Discipline, and Marriage
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