Episode Details

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You didn’t lose the deal at the beginning. You lost it at the end.

In this episode of Finding Your Innergator, RB Wright breaks down the final phase of the Whale Hunting series: Landing the Fish. After the research, the plan, the presentation, and the negotiation, this is where everything either comes together… or falls apart.

Using a powerful real-life story of taking his nephew offshore to catch his first king mackerel, RB shows how easy it is to do everything right and still lose the fish in the final moments. Too much pressure, not enough tension, or poor execution—and it’s gone.

The same thing happens in business every single day.

Closing is not a moment. It’s a skill. And it requires discipline, clarity, and execution when it matters most.

What You’ll Learn

•  Why most deals are lost at the finish line, not the beginning
•  How rushing, hesitation, or poor execution kills the close
•  The importance of maintaining control and discipline in final moments
•  Why closing is about guidance, not pressure
•  How to confidently ask for the business and lock in the next step

Key Takeaways

•  “Closing is not a moment. Closing is a skill.”
•  “The difference between almost and closed is execution in the final moments.”
•  “If you don’t ask, you don’t get.”
•  “Finish what you started.”

The System Behind the Close
Landing the fish is not a solo act. Just like on the boat, success requires coordination, awareness, and control. From managing tension to positioning correctly, the entire system must work together to finish the job.

Your Challenge This Week
When you get to the close, stay locked in. Don’t rush it. Don’t hesitate. Don’t assume it’s done. Guide the process, ask clearly, confirm commitment, and execute with precision.

If this episode helped you, share it with someone who needs to learn how to finish what they start.