Episode Details

The FMCG Marketing Daily — July 13, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior Diageo executive crossing into an independent wine group signals how big-FMCG talent is increasingly flowing toward premium specialist challengers. • Aéropostale's shift from ads to entertainment-first content for Gen Alpha is a practical playbook any FMCG brand targeting the under-15 consumer needs to study now. • A new wave of major media reviews is converging, and for FMCG CMOs that means agency relationships and media allocations built in a pre-AI world are about to be stress-tested all at once. Hosted by Marco and Klara.