Episode Details

Parents are cutting back on back-to-school tech spending, down 16% this year, as rising prices and economic concerns push them toward essentials like clothing—up 22%. With AI-driven shopping tools gaining traction, savvy parents are using digital tools to stretch budgets, staying longer on sites and making smarter purchases—even if it means buying fewer gadgets. Retailers are watching closely: the more digitally engaged shoppers are, the more they’re likely to spend, forcing brands to adapt with personalized, AI-powered campaigns to capture their attention.

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