Episode Details

 Grab the AI for Business Meet up Prompt (free)

This is the full playbook for hosting a local in-person AI for business meetup that generates leads and clients for your AI services business. I modeled this on my friend Andrew Hewitt's Triad Dev Connect event, which has generated eighty thousand dollars in attributed revenue over seven months at a cost of about four thousand dollars per year. I adapted his model for non-technical business owners and had Claude generate a single prompt that produces every deliverable from venue research to follow-up sequences to a full operating SOP. I walk through the entire prompt and every phase of the plan in this episode. The prompt is free in the description if you want to grab it and run it yourself.

Join our AI Operator Academy Community where we help entrepreneurs start and scale a profitable AI services business: https://www.skool.com/aioperatoracademy/about

Timestamps

00:00 – Intro: How to use the AI prompt

01:00 – The Quarterly Rock: 3 events & closing a client by September

02:21 – The Strategy: Why this event exists (Leads, authority, & content)

03:30 – Target Audience (ICP): Reaching non-technical business owners

04:47 – Case Study: How Andrew made $80K from a monthly meetup in 7 months

07:30 – Phase 1: Venue research & the perfect pitch email

09:31 – Phase 2: Designing a high-impact 90-minute event format

10:30 – The Soft CTA: Pitching the free 15-minute AI assessment

12:30 – Phase 3: Marketing through local Facebook groups

14:17 – The Co-Host Strategy: Partnering with Facebook group owners

16:00 – Phase 4: Setting up Luma for lead capture & attribution

16:35 – Phase 5: Email follow-up sequences based on lead temperature

18:30 – Phase 6: Team execution & Standard Operating Procedures (SOPs)

19:01 – Phase 7: The Playbook Call with an active organizer

19:30 – Phase 8: Building a Scoreboard for weekly & monthly metrics

21:27 – Outro: Download the prompt for free!

Key Points

The entire event playbook is generated from a single Claude prompt. You give Claude the context about who you are, what you sell, and what your quarterly goal is, and it produces every deliverable: venue research, event format, marketing plan, follow-up sequences, attribution system, operating SOP, and a scoreboard.

The model is proven. Andrew Hewitt's Triad Dev Connect in Winston-Salem has generated eighty thousand dollars in directly attributed revenue over seven months at a cost of about four thousand dollars per year. That works out to roughly eleven thousand dollars a month from one monthly event.

The ICP is non-technical business owners. Every talk, demo, post, and email must pass the non-technical test. If a slide has code on it, that speaker does not speak. There is already a large developer-focused meetup in Charlotte, which means there is a massive gap for this audience.

The marketing engine relies on local Facebook groups. Claude found nine Charlotte business groups with tens of thousands of members. The strategy is to join the groups, introduce yourself, then promote the event with three distinct post variations. The highest leverage move is getting one Facebook group owner to co-host and drive traffic.