Episode Details

The Digital Commerce Daily — July 13, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Conagra Brands appointing WPP's Barrows as its dedicated commerce marketing agency signals that major CPG players are treating commerce as a distinct discipline requiring specialist infrastructure. • New research shows advertisers are comfortable using AI in social and retail media but are pumping the brakes on AI for influencer and CTV — revealing a confidence gap that directly shapes where ecommerce budgets flow. • A $100 million investment thesis built entirely around founder-led creator agencies is a direct bet that the creator economy's next phase is consolidation — and that social commerce will be the primary revenue engine justifying those valuations. Hosted by Marco and Klara.