Episode Details

Joe Freshgoods is dropping his first permanent sneaker hub, Every Now and Then, on West Chicago Avenue — a full-blown community space where culture, coffee, and connection collide. Opening July 11th, it’s more than a store: it’s a vibe, a café named after his grandma, and a launchpad for a limited New Balance 992 drop exclusive to Chicago. No online sales, no waiting — just in-person, first-come, first-served chaos. This is where memories are made, not just sneakers bought.

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