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Streaming Surges as Cable Slumps | Amsterdam News
Description
Streaming’s surge in the Netherlands shocks cable: Q1 2026 saw streaming revenue hit €301M, up 10% thanks to Netflix’s price hike, while cable dropped 3.5% to €291M. Netflix now commands 15% of the market, but rivals like Videoland and HBO Max are growing faster. The overall TV market rose 1%, yet giants Ziggo and KPN feel the pinch as viewers ditch subscriptions. Ziggo’s new ESPN sports boost, starting July, could cost viewers €2.50 extra.
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