Episode Details

Gulpener, the historic Dutch brewery with roots dating back over 200 years, is now fully owned by Grolsch — itself a subsidiary of Japanese giant Asahi — in a move that signals a major shift for independent brewers struggling to stay afloat. Once a family-run operation with 75 employees, Gulpener’s leadership says they needed to adapt to survive, and the acquisition ensures a smooth transition with no layoffs planned. This marks a turning point in the brewing world, as even storied, standalone brands seek partnerships to keep their taps flowing.

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