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Bright MLS Listings Go Google
Description
Starting June 30th, Bright MLS is launching a major real estate push with Google—listing homes directly in Google search carousels nationwide, powered by HouseCanary, at no extra cost to agents. This “Broker First” initiative puts agents’ names, companies, and contact info front and center, safeguarding data from AI misuse. Agents can opt out, but those who join benefit from Google’s algorithm to match homes with buyer searches. Bright MLS becomes the fourth MLS in this national program, further expanding its reach with a new partnership with Compass to streamline cross-state listings.
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