Episode Details

Google’s real estate game is heating up as Bright MLS teams up with HouseCanary to bring MLS listings directly into mobile Google searches — a major shift for agents and brokers. Listings get free exposure if your MLS participates, potentially ranking above big real estate sites, while paid ads let agents boost visibility. But it’s not automatic — listings must come through your MLS or brokerage via HouseCanary’s platform. Google’s algorithm decides what shows, and consumer adoption will be the real test.

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