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Compass Rolls Out AI Platform for Agents | Real Estate News
Description
Compass is unleashing its AI-powered Home Platform this summer, rolling it out to agents at major brokerages — calling it the biggest tech move in residential real estate history. Built on years of proprietary data from agent-client interactions, the platform unifies marketing, client management, and pricing tools into one seamless workflow. While critics warn it could reduce market transparency and harm smaller players amid ongoing antitrust scrutiny, Compass insists it empowers sellers and gives them a decisive edge in a crowded market. The rollout will expand nationwide next year, reshaping how real estate tech is deployed — and who controls the data.
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