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AI Policing Realtor Trademark Wrongly | Real Estate News
Description
The National Association of Realtors is deploying AI to police misuse of the “Realtor” trademark—flagging logos and incorrect titles—but it’s ignoring the bigger problem: misleading claims by members like “free buyer services” or “standard commissions” that confuse and distrust consumers. The tech won’t catch deceptive content, so the real fix isn’t trademark protection—it’s enforcing ethical standards and holding members accountable, even if it means fewer dues-paying members.
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