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Compass CEO Defends Marketing Strategy | Real Estate News
Description
Compass CEO Robert Reffkin took the stand in a high-stakes legal battle with Zillow, defending his company’s controversial three-phase listing strategy as a market-tested approach that ultimately benefits sellers — and dismissing Zillow’s claims as thinly veiled attempts to protect its own business. Reffkin rejected Zillow’s allegations of collusion with MLSs, insisting Compass acted independently to empower agents and sellers, even sharing documents with MRED’s CEO to help agents join the MLS — a move Zillow says was coordinated pressure. He also revealed Zillow’s offer to boost Compass’s revenue by $1.3B–$1.6B if they agreed to funnel all listings through Zillow, which Compass rejected — citing loyalty to agents, including his own mother. Zillow countered with texts and testimony suggesting Compass orchestrated MLS resistance, while MRED’s CEO insisted their decision to cut Zillow’s feed was independent. Reffkin also expressed frustration when Bright MLS declined to join the fight, calling them “sold out.” The hearing ended with competing expert testimony on whether the dispute harmed competition — and a judge poised to deliver a ruling after further arguments.
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