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Michigan Eyes Jersey Patches for Revenue | Michigan Wolverines Football News
Description
Michigan’s athletic department is eyeing jersey patches as a new revenue stream, following a trend already embraced by pro leagues and schools like Wisconsin. Athletic Director Warde Manuel insists the move will honor the iconic feel of Michigan Stadium while bringing in big bucks—think Culver’s burgers on Wolverines jerseys. The real challenge? Finding a brand that feels authentic to the program’s soul. This isn’t just about cash—it’s about culture, and how Michigan chooses to wear its next partnership.
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