Episode Details

Apple’s hitting consumers with major price hikes across its hardware lineup—from MacBooks and iPads to Apple TV and Vision Pro—triggering a market cap plunge of $268 billion and sparking outrage online. While Apple claims it’s absorbing rising memory costs, critics call it the “RAMpocalypse,” questioning how AI investments justify higher prices. Microsoft joins the trend, raising Xbox console prices and halting production of its 2TB model amid sluggish sales. With the iPhone untouched for now, the tech world is clearly headed toward a costlier future for consumers.

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