Episode Details

The 2026 World Cup, co-hosted by the U.S., Canada, and Mexico, is set to be the largest ever—with 48 teams vying for glory—and Stake is betting big on North America’s booming sports betting scene. To dominate the conversation, they’ve tapped football legends Iker Casillas, Sergio Aguero, Patrice Evra, and Eden Hazard as global ambassadors for their “It’s All at Stake” campaign. Their viral videos, featuring surreal fan interactions and accurate World Cup picks, have racked up over 200 million views. But Stake didn’t stop at digital— they floated an artificial pitch 10,000 feet above the clouds, hosted a match with extreme sports influencers, and then had them parachute out, turning “highest stakes” into a literal, record-breaking spectacle.

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