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Eminem Loses Swim Shady Trademark Battle | Hip-Hop News

Eminem Loses Swim Shady Trademark Battle | Hip-Hop News

Published 1 week, 2 days ago
Description

Eminem’s trademark battle in Australia just took a major hit—his team failed to prove active commercial use of “Shady” gear down under, letting Swim Shady’s beachwear brand stay untouched. The founders, Jeremy Scott and Elizabeth Afrakoff, are already raking in sales across 50 stores, while Eminem’s legal move came a whole month too late. The registrar didn’t buy the “confusing similarity” argument, and now the swimwear company’s vibe is officially unblocked.

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