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adidas BB.01 Drops With Project R.A.P. | Hip-Hop News
Description
Adidas just dropped the BB.01, the first shoe from their radical Project R.A.P., a 3D-printed marvel built to feel custom-tuned for every athlete’s foot. Designed with a lattice structure for maximum fit and performance, it’s already hitting the court with NBA talent Mikel Brown Jr. in his Summer League debut. Only 169 pairs exist globally—50 at Vegas’ flagship on July 10, 89 via CONFIRMED on July 14, and the rest in China—all priced at $250. Adidas is hosting a VIP event in Vegas to unveil the tech behind this game-changing sneaker, signaling a bold new era where advanced manufacturing meets hyper-personalized basketball footwear.
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