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California Bans Loud Streaming Ads

California Bans Loud Streaming Ads

Published 2 weeks, 1 day ago
Description

California just cracked down on jarring, overly loud streaming ads—effective July 1—with a new rule requiring ads to match the volume of the content they interrupt. Spearheaded by State Senator Thomas Umberg, the law aims to help tired parents and everyone who’s ever been woken up by a commercial blast. Streaming giants pushed back, citing technical challenges across devices, but the law stands. It’s a simple fix: ads shouldn’t overpower what you’re watching. For fans of quiet nights, this could be a game-changer.

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