Episode Details

Wix’s newly acquired startup Base44 is launching its own AI model, betting that custom-built intelligence can outperform giant, general-purpose AIs by being faster, cheaper, and more efficient. Trained on millions of real user interactions, their first model, Base1, is designed to help non-technical users build apps in plain language — all while giving the company full control over data, speed, and cost. As AI costs soar and big labs dominate, Base44’s move signals a growing trend toward vertical integration, with experts noting that while giants still hold an edge, rising expenses are forcing companies to rethink their AI strategies — and Base44’s approach could reshape how apps are built.

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