Episode Details

AI is revolutionizing performance marketing—but only if your data is clean. Messy tracking, inconsistent IDs, and broken attribution pipelines turn smart algorithms into guessing games. Without reliable, consistent data flowing from ads to CRM to finance, AI recommendations misfire, budgets get misallocated, and personalization falls flat. True optimization starts with foundational data hygiene: clear event definitions, stable naming, and end-to-end data integrity. Until then, even the most advanced AI is building a house on warped lumber.

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