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Netflix Tests Short-Form Content | Tech News
Description
Netflix is diving headfirst into short-form video, launching clips from BuzzFeed, Condé Nast, and Variety across the U.S., Canada, U.K., and more—starting August 3. Think quick interviews, recipe demos, and everything in between, from 2-minute bites to 20-minute deep dives. It’s a low-cost, high-speed experiment to see if audiences crave snackable content amid growing competition from YouTube and TikTok. Unlike their existing “Clips” feature, this is a full platform push to keep fans engaged between seasons, offering fresh ways to connect with favorite shows and personalities. With more publishers on deck, Netflix is betting big on bite-sized content to stay relevant in the streaming race.
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