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Sky to Buy ITV for UK Streaming Power | Global News
Description
Sky is set to acquire ITV’s TV and streaming assets in a blockbuster deal worth up to £1.6 billion, aiming to forge a UK media powerhouse capable of rivaling global giants like Netflix and Amazon. The merger will unite ITV’s broadcast channels and streaming service under Sky’s umbrella, while ITV’s production arm — home to hits like “I’m A Celebrity” — remains independent. Once completed, the new entity will become part of NBCUniversal, signaling a major consolidation effort to build a true “UK champion” in the streaming wars.
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