Episode Details

The FMCG Marketing Daily — July 12, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A major French spirits group makes a full acquisition of a Dutch alcohol-free cocktail brand, signalling that no/low alcohol is now a strategic portfolio priority rather than an experimental bet. • New ad spend estimates reveal Nike and Adidas are taking fundamentally opposite media strategies at the World Cup midpoint, offering brand managers a live split-test in major sports sponsorship activation. • Physicians Formula is deliberately mining a specific era of internet beauty culture to reactivate brand relevance — a nostalgia-as-strategy play that has direct lessons for any FMCG brand sitting on dormant brand equity. Hosted by Marco and Klara.