Episode Details

Foothills Building Group, a construction firm from Clemmons, just inked a multi-year deal with the Charlotte Hornets — their first major sports sponsorship. The logo will appear on players’ warmup gear and shooting shirts, giving them prime visibility in front of a massive NBA fanbase. The connection began through their work on sports facilities like Coastal Carolina and USC, proving their industry ties were the perfect bridge into the NBA. It’s a smart, win-win move that’s set to last for years — and a fascinating crossover between construction and professional sports.

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