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From transactional to trusted partner, improving insurer-client relationships, with Douglas Barnett of AXA UK
Description
What do insurers want from clients and vice-versa? How can this relationship be moved from a transactional one to a long-term, mutually beneficial partnership? This is the central theme of this week's podcast interview with Douglas Barnett, director of mid-market and risk management at AXA.
Talking points include:
✅ How have insurer-client relationships been in the past vs how they should be in an ideal world
✅ What are the drawbacks of getting this wrong, vs the benefits of getting it right?
✅ What is the insurance industry doing to improve customer experience for clients?
✅ What should clients do to become a "risk of choice"?
✅ How does AXA support this through its risk management offering, how does this work and where does Dougie see it going?
If you're a business of any decent size, you'll benefit from listening to this and implementing some of what is discussed
Resources:
Connect with Dougie on Linkedin
Connect with Christian on Linkedin
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